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The information produced by Human Kinetics touches the lives of millions of people worldwide who are interested in some form of physical activity. Those people include college students and professors, personal trainers, rehabilitation specialists, athletes, coaches, physical educators, nutritionists, parents, and sedentary people who want to become active.
At Human Kinetics, our mission is to increase the knowledge, enhance the performance, and improve the health and fitness of all people around the world by developing and delivering authoritative information about physical activity and sport. To excel at this mission, we have built our business on four pillars: expertise, partnerships, service, and process.